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Don’t Waste: The Future of Hospitality

New report available to help businesses navigate industry-wide skills challenges and protect the future of our sector

The growing labour shortage is threatening the future of this vibrant industry. At any one time there are 100,000 hospitality vacancies, which can be partly attributed to outdated perceptions of the industry and it being seen as a “stop gap”.

This lack of understanding about what careers in hospitality can offer in terms of progression, satisfaction and reward, has resulted in a number of barriers preventing new talent from entering the industry.

To help hospitality businesses maximise recruitment and retention opportunities available and attract the next generation of hospitality stars, HIT Training has developed the report Don’t Waste: The Future of Hospitality.

The report offers in-depth research and insight into the current challenges faced by the sector, along with practical tips and advice from hospitality leaders on how businesses can attract different talent pools to future-proof the sector.


To download your copy of the report, please provide the following information:


News & Blog

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We’re working hard to support you and your apprentices.

At HIT Training, we understand that the COVID-19 outbreak will have had a huge impact on your day-to-day operations. We’re continuing to work hard to support you and your apprentices through these challenging times for our industry. ...

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Industry Collaboration Launches Talent Hub to Inspire and Retain Next Generation of Hospitality Professionals

To inspire the next generation of hospitality professionals, a new Talent Hub has been launched by HIT Training with the aim of upskilling and engaging the younger generation in careers in hospitality. ...

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McMullen’s chose HIT as its sole external provider for Apprenticeships and vocational qualifications in early 2015 and since then we have found them a pleasure to work with.  Their expertise in this sector is superior and they have proven to be a professional and supportive partner who have a passion for learning and development, which matches our own organisation.

Amanda Walden – Training & Recruitment Manager, McMullen's

Encouraging our staff to improve their skills set and supporting them through apprenticeships and training programmes underlines our commitment to help them further develop their own careers. Offering the Level 4 Higher Apprenticeship also gives the Brend Group a point of difference which I’m convinced will help attract new members of staff in the future.

Andrew Mosedale - Group HR Manager, Brend Hotels

Our partnership with HIT has certainly made recruitment much easier in a very difficult labour market and gives us a point of difference in an increasingly competitive environment.  Kew Green has also benefited enormously from well trained, skilled and competent staff who contribute significantly to the ever improving and high levels of customer experience that our guests expect and deserve.

Andrew Tregenza - HR Business Partner, Kew Green Hotels

Apprenticeships allow us to give people a great opportunity to develop a career with us and learn a skill or trade that will accompany them throughout their career and life. We see progression to the Level 4 qualification as key to our strategy of providing development at all stages of an employee’s career with Harrison.

Alex Taylor - Training Manager, Harrison Catering Services

There is a shortage of skilled chefs within in our industry at present and any organisation that truly believes in the value of training and development of bright future stars will enable themselves to be in a strong position for the years ahead. Investing in smart training and development is at the heart of what we do within WSH, so it has been refreshing to work alongside HIT within our Baxterstorey Chef Academy. 

Rik Razza - Head of Chef Development, BaxterStorey


Over 450 training staff operating from 30 offices countrywide



With a strong local focus, HIT Training offers coverage throughout the nation. Our skilled trainers and training consultants are based in every county of England.

You can apply for a training programme with HIT at any time whether for current staff or looking for new team members. Or if you just need someone to talk to, we’re always pleased to hear from you.

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