A message for our customers regarding COVID-19 - Click Here

You are here

Developing the leaders of tomorrow

Posted on 5 April, 2019


EI Group

Ei Group has enhanced its internal Management Development Programme, which is designed to bolster the skillset of its senior managers. 

The UK’s largest pub company has joined forces with HIT Training – the apprenticeship provider of choice in the hospitality industry – to offer the Level 5 Apprenticeship in Operational Management. The qualification is focused on self-managed personal development and covers a range of areas including assertiveness, project management, operational management and presentation skills. 

Ei Group has utilised its Apprenticeship Levy fund to support its training offering. The two-year course has been designed to align with the Group’s values, terminology and procedures, helping to enhance the skills of senior managers, from a variety of different roles and locations in a consistent way that is relevant to the specific needs of the business.

The apprentices will attend workshops together as one cohort, and then have access to one-on-one mentoring, undertake research projects and self-directed learning at their usual place of work. In between workshops, video conference sessions help connect participants from across the country and offers a chance for guest speakers from the Ei Group to provide advice and coaching. 

Commenting on the programme, Sarah Williams, Learning and Development Manager at Ei Group, said: “Developing and enhancing the skills of our senior managers is hugely important to us, as it helps to retain talent and build our future leadership team. With the valuable support and advice from HIT Training, we have strengthened our Management Development Programme by offering high-level training that is in line with our ways of working. 

“Though completion of this programme, apprentices receive the Institute of Leadership & Management accreditation, and this external recognition adds a real draw for our apprentices. What’s more, apprentices on the course are assigned a project that feeds directly into the businesses, giving them opportunities to make a real difference, as well as great exposure internally. HIT Training has been there every step of the way, offering one-on-one support for our apprentices as well as strategic support when it comes to identifying the best use of our Apprenticeship Levy.”

“We understand that senior managers have a lot of responsibility on their shoulders as businesses rely on them to run as effectively as possible,” added Jill Whittaker, Managing Director of HIT Training. 

“That’s why, we’re pleased to be working in partnership with Ei Group to craft a training programme that focuses on key industry managerial skills as well as attributes that align with the company’s purpose and vision. All of which, builds confidence and refines vital knowledge that, in turn, will help individuals and teams to flourish in the workplace.”


It was great speaking to our account manager, Catherine, this afternoon and great to hear that HIT are being so supportive with our apprentices, I found the call very positive in a time of crisis, so thank you.

The Learner’s leaflet is great and being sent out to Apprentices and Line Managers following our communication last week providing a great follow up.

Jonathan Foot - Head of Apprenticeships, Compass Group

McMullen’s chose HIT as its sole external provider for Apprenticeships and vocational qualifications in early 2015 and since then we have found them a pleasure to work with.  Their expertise in this sector is superior and they have proven to be a professional and supportive partner who have a passion for learning and development, which matches our own organisation.

Amanda Walden – Training & Recruitment Manager, McMullen's

Encouraging our staff to improve their skills set and supporting them through apprenticeships and training programmes underlines our commitment to help them further develop their own careers. Offering the Level 4 Higher Apprenticeship also gives the Brend Group a point of difference which I’m convinced will help attract new members of staff in the future.

Andrew Mosedale - Group HR Manager, Brend Hotels

Our partnership with HIT has certainly made recruitment much easier in a very difficult labour market and gives us a point of difference in an increasingly competitive environment.  Kew Green has also benefited enormously from well trained, skilled and competent staff who contribute significantly to the ever improving and high levels of customer experience that our guests expect and deserve.

Andrew Tregenza - HR Business Partner, Kew Green Hotels

Apprenticeships allow us to give people a great opportunity to develop a career with us and learn a skill or trade that will accompany them throughout their career and life. We see progression to the Level 4 qualification as key to our strategy of providing development at all stages of an employee’s career with Harrison.

Alex Taylor - Training Manager, Harrison Catering Services

HIT Training has provided such an incredible support to us during lockdown, with regular webinar invitations, videocalls and engagement solutions. Our business focus shifted to learning and development and we managed to enrol 3 times more apprentices on training programmes than before!

Anastasia Talatzidou -L&D Manager, Gaucho


Over 450 training staff operating from 30 offices countrywide



With a strong local focus, HIT Training offers coverage throughout the nation. Our skilled trainers and training consultants are based in every county of England.

You can apply for a training programme with HIT at any time whether for current staff or looking for new team members. Or if you just need someone to talk to, we’re always pleased to hear from you.

Find a local expert