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Making 2022 The ‘Year Of Retention’

Posted on 3 April, 2022


With 2021 dubbed the year of ‘The Great Resignation’, as workers around the UK left their jobs in record numbers, it’s time to turn the tide and make 2022 the ‘Year of Retention’.

Here, Jill Whittaker, Managing Director at HIT Training looks at why investing in training is a good place to start when it comes to attracting and retaining talent.

Embracing new priorities

After the disruption to our working lives brought about by the Coronavirus pandemic, there have been lasting changes to how we look at work and what we expect from our jobs. Periods of significant stress have resulted in a cultural shift, as workers reflect on what work really means to them and how it fits into their life.

As a sector hit by crippling staff shortages, it’s more important than ever for hospitality managers to invest in their teams – retaining the talented individuals they have, while also offering clear career pathways that are attractive to people coming into their industry.

A big part of this is the provision of training, both for those new to the sector and to help existing employees to upskill and reskill. Not only will this investment go a long way to fostering job satisfaction and loyalty, it will also reap rewards in the greater efficiency created by improving the skills of your workforce.

Apprenticeships are one of the best ways for hospitality firms to provide continual learning for their teams, whether to progress existing staff or to quickly train new starters.

Tackling misconceptions

While there’s been a growing awareness of the opportunities offered through apprenticeships, a number of prevailing myths are potentially preventing both employers and individuals from considering them as an option.

For example, it’s often perceived that apprenticeships pay poorly and offer limited career opportunities, but that simply isn’t the case.

Similarly, you may think of apprenticeships primarily as an option for school leavers, but there’s no age limit. Apprenticeships are an ideal way for people at any stage in their working lives to reskill or to build on their existing skills – whether they’re new to hospitality or want to progress further in the sector.

From Level 2 (GCSE equivalent) to Levels 6 and 7 (bachelor or master’s degree equivalent), apprenticeships are available across all sectors and skills. And in my view, there’s no role an 18-year-old could take on in hospitality that a 50-year-old couldn’t do without the right training.

As more and more people of all ages – and with various levels of experience – are starting to see the opportunities available through apprenticeships, change is on the horizon. And with greater flexibility in how apprenticeships are delivered, hospitality firms will have more options in how they attract newcomers to the sector, as well as supporting their existing employees to grow and develop in their roles.

Get in contact with our friendly team today to find out more about how apprenticeships could benefit your business.


It was great speaking to our account manager, Catherine, this afternoon and great to hear that HIT are being so supportive with our apprentices, I found the call very positive in a time of crisis, so thank you.

The Learner’s leaflet is great and being sent out to Apprentices and Line Managers following our communication last week providing a great follow up.

Jonathan Foot - Head of Apprenticeships, Compass Group

McMullen’s chose HIT as its sole external provider for Apprenticeships and vocational qualifications in early 2015 and since then we have found them a pleasure to work with.  Their expertise in this sector is superior and they have proven to be a professional and supportive partner who have a passion for learning and development, which matches our own organisation.

Amanda Walden – Training & Recruitment Manager, McMullen's

Encouraging our staff to improve their skills set and supporting them through apprenticeships and training programmes underlines our commitment to help them further develop their own careers. Offering the Level 4 Higher Apprenticeship also gives the Brend Group a point of difference which I’m convinced will help attract new members of staff in the future.

Andrew Mosedale - Group HR Manager, Brend Hotels

Our partnership with HIT has certainly made recruitment much easier in a very difficult labour market and gives us a point of difference in an increasingly competitive environment.  Kew Green has also benefited enormously from well trained, skilled and competent staff who contribute significantly to the ever improving and high levels of customer experience that our guests expect and deserve.

Andrew Tregenza - HR Business Partner, Kew Green Hotels

Apprenticeships allow us to give people a great opportunity to develop a career with us and learn a skill or trade that will accompany them throughout their career and life. We see progression to the Level 4 qualification as key to our strategy of providing development at all stages of an employee’s career with Harrison.

Alex Taylor - Training Manager, Harrison Catering Services

HIT Training has provided such an incredible support to us during lockdown, with regular webinar invitations, videocalls and engagement solutions. Our business focus shifted to learning and development and we managed to enrol 3 times more apprentices on training programmes than before!

Anastasia Talatzidou -L&D Manager, Gaucho


Over 450 training staff operating countrywide



With a strong local focus, HIT Training offers coverage throughout the nation. Our skilled trainers and training consultants are based in every county of England.

You can apply for a training programme with HIT at any time whether for current staff or looking for new team members. Or if you just need someone to talk to, we’re always pleased to hear from you.

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