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Posted on 14 September, 2019

Jill Whittaker brilliantly utilised the 13th annual HIT Training staff conference to showcase and endorse the company’s unequivocal long-term strategy of ‘People, Planet, Profit’.

The newly-devised vision received positive vibes from its introduction, and this expression spilled over in numerous conversations throughout the day and evening at the Hilton Birmingham Metropole on 6 September.

Back in her home city, managing director Jill enthusiastically took to the stage with aplomb to outline the overall benefits of the ethos of 'People, Planet, Profit'.

She explained that this triple bottom line concept of People, Planet, Profit is required to support the future commitment of the company.

People “We aim to increase learners’ skills to give them improved earning capacity, and to make businesses more efficient through a better skilled workforce.

Planet “We aim to minimise our impact on the environment and to teach our learners to better manage theirs.

Profit “We aim to provide profits to sustain our future efforts, to treat our staff well and pay them a good wage, and to reward our shareholders.”

In a field of quips, facts and some sartorial style from engaging speakers there were others who enjoyed being under the spotlight. These included Helen Wilcox MBE, who explained the importance of social care and the shocking lack of staff. Greg Mangham, who last year founded the charity 'Only A Pavement Away' that aims to help vulnerable people find employment within the hospitality industry. UKHospitality's Public Affairs Director David Sheen highlighted how vital the hospitality sector is to the economy with just under three million working within this thriving industry. The trio filled the stage with not only their respective big presence and genuine belief in their respective professions, but also highlighted some alarming figures to the audience. Camila Cabral, the Strategic Partnerships and Events Planning Lead for Nestlé - the world's largest food and beverage company - was more epigrammatic when she joined the stage to explain their on-going and prestigious Professional Toque d'Or Apprentice programme.

The centre-piece was the nine separate workshops across three sessions, so that attendees could participate to gain an insight into the innovation training courses that HIT Training offer, which consisted of:

  • Creating Memories: Great Service comes from the Heart;
  • Data Processing: New Beginnings;
  • Dementia and Age-related Frailty;
  • Dining In Dignity;
  • Introduction to Barista Service;
  • Problem-solving & Decision-making;
  • Production Chef: Ceviche;
  • Ready, Steady, EPA!, and;
  • Spirits, Cocktails & the Art of Mixology.

Following a lively Q & A Session, which included the announcement of the introduction of a paid day off in your birthday month and the fact that the annual skiing trip will be jetting to the slopes of Italy in March, the attendees dressed to impress for an aperitif before the formal yet delicious dinner and Bollywood dancing.

With HIT Training mindful of its history and how it has developed, the day reiterated how the company has shaped, moulded and become a training provider of choice for both the Hospitality and Care sectors with unparalleled capabilities to deliver a unique offer to our clients. 

The annual conference proved to be an effective way for familiar faces to catch up with the precision of the event wonderfully epitomising exactly what hospitality is all about, the relationship between a host - offering goodwill and entertainment - and the guest.


McMullen’s chose HIT as its sole external provider for Apprenticeships and vocational qualifications in early 2015 and since then we have found them a pleasure to work with.  Their expertise in this sector is superior and they have proven to be a professional and supportive partner who have a passion for learning and development, which matches our own organisation.

Amanda Walden – Training & Recruitment Manager, McMullen's

Encouraging our staff to improve their skills set and supporting them through apprenticeships and training programmes underlines our commitment to help them further develop their own careers. Offering the Level 4 Higher Apprenticeship also gives the Brend Group a point of difference which I’m convinced will help attract new members of staff in the future.

Andrew Mosedale - Group HR Manager, Brend Hotels

Our partnership with HIT has certainly made recruitment much easier in a very difficult labour market and gives us a point of difference in an increasingly competitive environment.  Kew Green has also benefited enormously from well trained, skilled and competent staff who contribute significantly to the ever improving and high levels of customer experience that our guests expect and deserve.

Andrew Tregenza - HR Business Partner, Kew Green Hotels

Apprenticeships allow us to give people a great opportunity to develop a career with us and learn a skill or trade that will accompany them throughout their career and life. We see progression to the Level 4 qualification as key to our strategy of providing development at all stages of an employee’s career with Harrison.

Alex Taylor - Training Manager, Harrison Catering Services

There is a shortage of skilled chefs within in our industry at present and any organisation that truly believes in the value of training and development of bright future stars will enable themselves to be in a strong position for the years ahead. Investing in smart training and development is at the heart of what we do within WSH, so it has been refreshing to work alongside HIT within our Baxterstorey Chef Academy. 

Rik Razza - Head of Chef Development, BaxterStorey


Over 450 training staff operating from 30 offices countrywide



With a strong local focus, HIT Training offers coverage throughout the nation. Our skilled trainers and training consultants are based in every county of England.

You can apply for a training programme with HIT at any time whether for current staff or looking for new team members. Or if you just need someone to talk to, we’re always pleased to hear from you.

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