Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills. 

Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business. 

Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.

Employers will set their own entry requirements in order to start this apprenticeship, but typically requires five GCSEs at Grade C or higher.

15 months + EPA

Progression from this apprenticeship would be into a Retail Store Manager, Senior Retail Manager, or Area Manager position.

Levy Payers £5,000

Non-Levy Payers £300

Level 4

To complete the apprenticeship the apprentice must pass level 2 English and maths (or have the appropriate exemption certificate) before undertaking their end point assessment.

The End Point Assessment (EPA) for the Retail Manager Apprenticeship includes:

• Written Examination
• Retail Business Project
• Professional Discussion.