Don’t Waste: The Future of Hospitality


There isn’t a business within the hospitality industry that’s not affected by staff shortages. Organisations large and small are struggling to attract and retain the talent they need to help their business not only run effectively, but to grow. This isn’t a challenge that can be solved on a case-by-case basis, it’s an industry-wide problem that needs an industry-wide solution.

That’s why HIT Training is launching a revolutionary new campaign for 2019. Don’t Waste: The Future of Hospitality, aims to bring the industry together to champion the varied career opportunities available and implement practical solutions to lessen the skills shortage.

As part of this, HIT Training is calling on Levy-paying business in the hospitality sector to pledge to fund at least one apprenticeship outside of their company. The campaign launches as new research reveals that 65% of Levy-paying hospitality businesses are currently unaware they can transfer 10% of their funds to SMEs or charities in the sector (this will increase to 25% this year)[1].

With £1.28bn of unspent Levy funding in the UK and less than half of hospitality businesses which have used their Apprenticeship Levy[2], there’s an untapped opportunity to use this capital to tackle the skills shortage and protect the future of the sector.

The initiative is already gaining traction in the sector with a number of sector-leading companies signed up to the pledge and to support the campaign, including Bidfood, UKHospitality, the Institute of Hospitality (IoH) and The Springboard Charity.

To assist Levy-paying businesses, HIT Training has created a pledge portal where companies can commit their support to transfer a percentage of their Levy fund or download more information on how the Levy transfer process works. The expert team at HIT Training can also help form a partnership with an SME and oversee the process of taking both parties through the Levy transfer process, if required.

Speaking about the campaign, Jill Whittaker, Managing Director of HIT Training, said: “Hospitality is one of the most vibrant and exciting sectors to work in, yet we continue to face multiple challenges when it comes to dispelling the outdated and negative perceptions of what a career in the industry entails. The year ahead is going to be a challenging one for everyone, so we need to do all that we can to protect our industry and provide aspirational career opportunities to the next generation of hospitality stars.

“That’s why we’ve launched the Don’t Waste: The Future of Hospitality campaign. We want to bring the industry together to utilise its combined resources and support businesses of all shapes and sizes to provide high-quality development opportunities through apprenticeship programmes. Together, we have the power to make real change and protect the future of our industry through high-quality training routes such as a chef apprenticeship.”

Tim Adams, Director of Marketing & Corp Sales at Bidfood, comments on why one of the largest food wholesalers in the UK is pledging a proportion of its Apprenticeship Levy to Springboard: “We’re delighted to be supporting Springboard’s training and development initiatives by pledging a proportion of our Apprenticeship Levy fund to the charity. Additional capital can make such a significant difference to training capabilities. In fact, the 10% of our Levy pot being transferred is enabling 15 of Springboard’s employees (41% of its workforce) to enrol on a range of apprenticeships, from enhancing the skills of line managers, to supporting business development and programme delivery managers across the organisation.

“Bidfood and Springboard have a longstanding relationship, and both share an ambition to successfully promote the foodservice and hospitality industry as a great place to work. The role training plays in achieving this is invaluable, not only by boosting the industry with greater skills, but by making it a more attractive career option by offering rich and meaningful development opportunities.

“That’s why Bidfood is behind HIT Training’s Don’t Waste: The Future of Hospitality campaign and we encourage other Levy-paying businesses to make a pledge if they can. The impact training can have on other organisations and our industry is not to be missed out on.”

Peter Ducker, Chief Executive of the Institute of Hospitality, says: “This is a clever and effective solution to create a sustainable pool of hospitality professionals – our future managers and leaders – for the greater good of our growing industry. I congratulate the companies that have already pledged their support and encourage more to do the same. It is in all of our interests to invest in the large numbers of well-trained and motivated personnel that the UK hospitality sector will require going forward.”

The Apprenticeship Levy applies to all businesses with an annual PAYE bill of over £3m at the rate of 0.5% of their total pay bill. Businesses which fall under this threshold must pay 10% of the cost of apprenticeships, with the Government funding the remaining 90%.

For more information on the Don’t Waste: The Future of Hospitality campaign or to pledge a percentage of your Apprenticeship Levy fund to the sector, please click here.

[1] Survey of 250 HR managers or senior figures working in hospitality. 3GEM in collaboration with HIT Training, November 2018.

[2] Survey of 250 HR managers or senior figures working in hospitality. 3GEM in collaboration with HIT Training, November 2018.


Jill Whittaker Takes Top Honour at the 2024 Multicultural Apprenticeship Awards

HIT Training Ltd Celebrates Prestigious Gold Membership of The 5% Club for Second Year Running

Managing Stress Levels in the Midst of a Global Pandemic

HIT Training Ltd Receives ‘Good’ Ofsted Rating for 14th Consecutive Year

Jill makes Public Sector Catering’s ‘Most Influential’ list

New Principal appointed to HIT Chef Academy

John Hyde Scoops Special Recognition Award

HIT Heroes Award Winners 2022

‘The Super Six’ Unveiled

The Future Hospitality Workforce: What Will it Look Like Following COVID-19?

HIT’s exciting brewing competition is back for 2024

National Inclusion Week 2024: Why Impact Matters in Apprenticeships

Brewer Apprentices Celebrate Success at 2025 Graduation and Untapped Awards

Medals All Round for our Fired Up Four!

The Apprenticeship Levy One Year on

We’re Unmasking Talent in the Hospitality Industry with the Launch of the HIT Heroes Awards

HIT Training develops UK’s first Level 5 Hospitality Operations Manager Apprenticeship

Hospitality Apprentices Impress at HIT Masterchef Finals

There is a New Star in the Hospitality Industry

Sodexo partners with HIT to gift £250k of levy to support hospitality apprentices

Two HIT Apprentices Make MasterChef Finals

HIT produces 1500 free meals on National Hospitality Day

HIT Training Ltd Signs New Business Drive to Help The Nation Through COVID-19 Crisis

Hospitality Employers Back Shorter Apprenticeships as HIT Launches New Working Group

How to Inspire Young People to Choose a Career in Hospitality

An Industry Collaboration

Institute of Hospitality and HIT Training Invest in the Industry’s Future

HIT Training Ltd Wins Excellence in English and Maths Skills Development at the Apprenticeship and Training Awards

Train your staff through hospitality apprenticeships

Making 2022 The ‘Year of Retention’

What is the Apprenticeship Levy?

HIT Training Launches Suite of Training Courses and Workshops to Upskill Hospitality Teams

Gravetye Manor chef takes the top spot in Young National Chef of the Year

HIT Training and BII Collaborate on a Series of Ready to Reopen Webinars

How to Offer a Degree Apprenticeship for Employers

Crunch Time: Over Half of Hospitality Businesses Risk Losing their Apprenticeship Levy Fund

Grow your team with retail apprenticeships

Culture of Craft – The Rise of the Craft Apprenticeship

HIT Training First to Launch New Qualification for Health and Social Care Sector

Access Global Opportunities for Your Apprentices

HIT Training and The Clink Charity announce new partnership to launch apprenticeships for serving prisoners

HIT Training launches intelligent apprenticeship recruitment service for hospitality and retail, in partnership with urfuture

HIT Heroes Award Winners Announced for 2021

Stepping Up – It’s Time to Earn your Stripes

HIT Celebrates Hospitality Day

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

The Real Barrier to Exceptional Hospitality Isn’t What You Think

Hospitality Apprenticeship Showcase 2021 goes Online

HIT Training Offers Chartered Management Degree Apprenticeship to Drive Business Improvement

New Graduate Apprenticeship Launched to Build Future Hospitality Leaders

HIT Training Ltd Receives Matrix Standard

HIT Training Ltd. Publishes White Paper on Apprenticeship Reforms and Workforce Development

National Apprenticeship Awards 2020 – Open for Entries!

Flexi-apprenticeships are the Answer to the Dwindling Hospitality Workforce

Employee-owned training group signals long-term commitment to UK skills with new name

Join us for a summer of learning at HIT Training!

Do Hospitality Careers Need a Rebrand?

HIT Training Ltd named “Learning Provider of the Year” at the 2025 Multicultural Apprenticeship Awards

What Are Flexible Apprenticeships?

The Importance of a Mentor for Apprentices

Helping Young People Into Work: every employer can do one thing

Introducing the Executive Development Network (EDN)

HIT’s UnTapped Brewer Competition is back for 2025

It’s ‘Time to Talk’

How the ‘Mini-Budget’ Supports Employers, Training and Skills Development

Winners of Fired Up and Un-Tapped Apprentice Competitions 2023 announced

Employer Newsletter – We’re here to stay

Vacherin’s Nick Smith Crowned Winner of the Craft Guild of Chefs’ National Chef of the Year

Omicron and COVID Plan B Update

HIT Training Ltd Welcomes Government Reforms to Functional Skills and Shorter Apprenticeships

What are apprenticeships? A guide for employers.

Alex Angelogiannis wows judges to take top spot in National Chef of the Year competition

It’s Time to Take Unnecessary Food Waste off the Menu

Harness the Power of Plant Based: One Bite at a Time

HIT’s Executive Chair Jill Whittaker OBE wins award for ‘Outstanding Contribution to the Industry’

Government announces major youth employment drive and apprenticeship reforms

From First Job to Future Career

The Power of Adding Plant-Based to your Menu

There’s No Age Limit to Invaluable Training

HIT Training Recognised at the Foodservice Cateys 2018

‘Forward with Marcus Wareing’ programme expands following huge success

Developing an Apprenticeship Strategy

HIT celebrates new tri-nation partnership

HIT Training Ltd strengthens its board with four new Directors

Helping Neurodiverse Professionals Succeed in Hospitality

The Young National Chef of the Year Finalists Have Been Revealed

HIT Training Recognised at the TES FE Awards 2018

HIT Untapped competition: Meet the 2026 Stars of Brewing

HIT Heroes Apprentice and Employer of The Year 2020 Announced

How to Solve Your Staffing Problems with Apprenticeships

Hat-trick for HIT: Apprenticeship Provider of the Year three years running

Working together with the New Government

The Newt in Somerset Unveils ‘Elevate’ – A Bespoke Hospitality Academy in partnership with HIT Training

What we Can Learn from the Industry About Infection Control

HIT Heroes Award Winners 2023

Election priorities: Fixing the apprenticeship levy by Jill Whittaker OBE

HIT Training Ltd Wins Prestigious Apprenticeship Provider of the Year Award for the Second Consecutive Year

Time to Open up About Mental Health During COVID-19

A Listening Ear Makes All the Difference: World Suicide Prevention Day

How to Overcome Misconceptions and Unleash Employee Potential

Sign up to news, events and great resources