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There isn’t a business within the hospitality industry that’s not affected by staff shortages. Organisations large and small are struggling to attract and retain the talent they need to help their business not only run effectively, but to grow. This isn’t a challenge that can be solved on a case-by-case basis, it’s an industry-wide problem that needs an industry-wide solution.    

Hospitality is one of the most exciting and vibrant sectors in which to work, yet we continuously come up against outdated and negative perceptions. 2019 in particular is going to be a challenging one, so we need to do all that we can to protect our beloved industry and provide aspirational career opportunities to the next generation of hospitality stars.

To help support this plight, we’ve launched Don’t Waste: The Future of Hospitality, an industry-wide campaign aimed at bringing the sector together to utilise its combined resources and support businesses of all shapes and sizes to provide high-quality career development opportunities.

Based on the insight that businesses – as well as young people and the wider public – are more driven than ever before to reduce or remove waste of any kind, the campaign will focus on helping hospitality operators to avoid wasting:

  • Stage 1 - Money – specifically Apprenticeship Levy funds
  • Stage 2 - The Future – focusing on inspiring more people to grab their future with both hands by taking up a career in the hospitality sector and encouraging more businesses to provide these career opportunities through apprenticeships. This will also look at challenging negative perceptions of the sector and educating important influencers – The teachers and parents of potential apprentices.
  • Stage 3 - Opportunities – showcasing the business benefits of apprenticeships and the Apprenticeship Levy, and not wasting the opportunities this provides to both businesses and employees. Here we will look to showcase and celebrate some of the great successes of apprenticeships in hospitality

Throughout the year, we will be introducing revolutionary initiatives designed to shake up the industry, drive change and ultimately raise awareness of the varied, exciting and interesting career opportunities hospitality has to offer. By coming together, we can make a real difference in protecting the future of this vital and much-loved industry.

Which is why we’re calling on Levy-paying business in the hospitality sector to pledge to fund at least one apprenticeship at an SME or charity within the sector.

To find out more information on the pledge and how you can get involved, click here.


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It was great speaking to our account manager, Catherine, this afternoon and great to hear that HIT are being so supportive with our apprentices, I found the call very positive in a time of crisis, so thank you.

The Learner’s leaflet is great and being sent out to Apprentices and Line Managers following our communication last week providing a great follow up.

Jonathan Foot - Head of Apprenticeships, Compass Group

McMullen’s chose HIT as its sole external provider for Apprenticeships and vocational qualifications in early 2015 and since then we have found them a pleasure to work with.  Their expertise in this sector is superior and they have proven to be a professional and supportive partner who have a passion for learning and development, which matches our own organisation.

Amanda Walden – Training & Recruitment Manager, McMullen's

Encouraging our staff to improve their skills set and supporting them through apprenticeships and training programmes underlines our commitment to help them further develop their own careers. Offering the Level 4 Higher Apprenticeship also gives the Brend Group a point of difference which I’m convinced will help attract new members of staff in the future.

Andrew Mosedale - Group HR Manager, Brend Hotels

Our partnership with HIT has certainly made recruitment much easier in a very difficult labour market and gives us a point of difference in an increasingly competitive environment.  Kew Green has also benefited enormously from well trained, skilled and competent staff who contribute significantly to the ever improving and high levels of customer experience that our guests expect and deserve.

Andrew Tregenza - HR Business Partner, Kew Green Hotels

Apprenticeships allow us to give people a great opportunity to develop a career with us and learn a skill or trade that will accompany them throughout their career and life. We see progression to the Level 4 qualification as key to our strategy of providing development at all stages of an employee’s career with Harrison.

Alex Taylor - Training Manager, Harrison Catering Services

HIT Training has provided such an incredible support to us during lockdown, with regular webinar invitations, videocalls and engagement solutions. Our business focus shifted to learning and development and we managed to enrol 3 times more apprentices on training programmes than before!

Anastasia Talatzidou -L&D Manager, Gaucho


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