The Apprenticeship Levy One Year on


Following a year of the Apprenticeship Levy, Jill Whittaker, Managing Director at HIT Training, reflects on its impact and what opportunities its opened up for pubs.

“For some pubs, the perceived paperwork, costs and admin involved with the Government’s Apprenticeship Levy may well have, at times, felt a little overwhelming. 

“While this has caused some to write off the scheme as a failure, here at HIT Training we believe this is a short-sighted view. The reality is, that as with anything new, there have been teething problems and some confusion around the Levy itself. As such, it’s hardly surprising that, according to a report by the DFE, apprenticeship starts fell by 61% in 2017. 

“But this figure is much less dramatic than it first appears; businesses are understandably taking time to get to grips with the scheme first. This is certainly what we are seeing at HIT Training. In the hospitality sector, May 2017 saw apprenticeships starts at just 25% of the same month in 2016. But by the end of 2017 that figure had increased to 80% year-on year.” 

Reflecting on 12 months of the Levy 

“A key area of concern for independent freeholders is that many fall under the £3 million pay bill threshold for the Levy, meaning they have to contribute 10% towards their apprenticeship training – no insignificant amount at a time when everyone is being squeezed on the likes of food costs and rent prices.

“But it’s important not to look at this cost in isolation but rather at the value that staff investment can offer in the longer term. Our hospitality clients certainly continue to applaud apprenticeships as an excellent way to upskill staff whilst also attracting and retaining top talent – saving on money lost to recruitment and constant onboarding of new staff. 

“Here’s three top benefits to consider:

  • 80% of companies who invest in apprentices report an increase in staff retention
  • Apprentices deliver an average of £10k per annum in productivity gains
  • 77% of employers believe apprenticeships make them more competitive 

What the legislation looks like now 

“This year has seen two key evolutions in the world of apprenticeships;

“First, the introduction of the new apprenticeship standards, making training even more relevant and rigorous, with the benefits to businesses made even more obvious. For example, as part of the new end point assessment for the Hospitality Team Member apprenticeship, apprentices have to complete a business project to identify an opportunity to improve the business in which they work – many employers have grabbed hold of these initiatives with both hands and are already implementing them to great success.

“Secondly, the Government has opened the door for Levy-paying employers to help fund an apprentice in another organisation. This means they can help to increase the skills base in their supply chain, sector, charity or local area – one for publicans to consider if there are partnership opportunities open to them.

“There is no doubt apprenticeships are the go-to solution for employers looking to attract, retain and develop talent, from new starters right through to senior level employees, and we’re encourage pubs to evaluate their training needs and access the benefits apprenticeships can provide to their business and employees.” 

Please click here to view the article in the Morning Advertiser.


HIT Heroes Award Winners 2023

Hat-trick for HIT: Apprenticeship Provider of the Year three years running

HIT Training Ltd Wins Prestigious Apprenticeship Provider of the Year Award for the Second Consecutive Year

HIT Training Launches Free Workshops to Help Close the Chef Skills Gap in the Capital

Center Parcs Celebrates Apprentice Trailblazers

HIT produces 1500 free meals on National Hospitality Day

Grow your team with retail apprenticeships

How to Overcome Misconceptions and Unleash Employee Potential

Introducing the New Normal for HIT’s Apprenticeship Delivery

Managing Stress Levels in the Midst of a Global Pandemic

HIT Retains One Third of Staff for Over 10 Years

HIT Training Offers Chartered Management Degree Apprenticeship to Drive Business Improvement

HIT Training Ltd Receives ‘Good’ Ofsted Rating for 14th Consecutive Year

Crunch Time: Over Half of Hospitality Businesses Risk Losing their Apprenticeship Levy Fund

How to Inspire Young People to Choose a Career in Hospitality

Hospitality Unites to Launch New Graduate Apprenticeship Programme

Omicron and COVID Plan B Update

New Principal appointed to HIT Chef Academy

Don’t Waste: The Future of Hospitality

HIT’s exciting brewing competition is back for 2024

HIT Training Named in Times Top 100 Best Companies to Work for

What are apprenticeships? A guide for employers.

Time to Open up About Mental Health During COVID-19

John Hyde Scoops Special Recognition Award

Gravetye Manor chef takes the top spot in Young National Chef of the Year

Apprentices Make History After Completing the UK’s First Ever Brewer Apprenticeship

Access Global Opportunities for Your Apprentices

Culture of Craft – The Rise of the Craft Apprenticeship

A Year of Achievement: HIT celebrates its first year under employee ownership.

Research Reveals a Positive Change in Perceptions of Hospitality Careers

Alex Angelogiannis wows judges to take top spot in National Chef of the Year competition

Why we Need Apprenticeships to Build the Future

Introducing the Executive Development Network (EDN)

HIT Training welcomes Government’s Fully Funded Apprenticeship Initiative for Small Businesses

There’s No Age Limit to Invaluable Training

HIT Training develops UK’s first Level 5 Hospitality Operations Manager Apprenticeship

Chopping Boards to Boardrooms: The Benefits of Apprenticeships at Any Career Stage

From First Job to Future Career

Rising stars of the UK culinary scene revealed for Young National Chef of the Year final

The Benefits of Learning at Work for your Business and Workforce

There is a New Star in the Hospitality Industry

Harness the Power of Plant Based: One Bite at a Time

Update to our company name

National Apprenticeship Awards 2020 – Open for Entries!

HIT Training Ltd Earns Prestigious Gold Membership in The 5% Club

Educate Your Team on the Mental Health Benefits of Food

HIT Training Receives Matrix Accreditation

Entries now open for the Craft Guild of Chefs Graduate Awards 2025

HIT Heroes Award Winners 2022

What is the Apprenticeship Levy?

Free online assessment to help employers shape their workforce

HIT Training Ltd. Publishes White Paper on Apprenticeship Reforms and Workforce Development

HIT Training and The Clink Charity announce new partnership to launch apprenticeships for serving prisoners

Medals All Round for our Fired Up Four!

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

Helping Young People Into Work: every employer can do one thing

Hospitality Apprenticeships Week 2021 to Showcase Industry as #Morethanajob

Sodexo partners with HIT to gift £250k of levy to support hospitality apprentices

Flavour of Success at The Restaurant Show

HIT Launches New Fish Friers Apprenticeship

Budget Reflections: Key Impacts on Skills and Training

All Change – It’s Time to Reserve Your Apprenticeship Funding!

Stepping Up – It’s Time to Earn your Stripes

Employer Newsletter – We’re here to stay

National Inclusion Week 2024: Why Impact Matters in Apprenticeships

Brewer Apprenticeship Graduation Event: Celebrating Brewing Talent and Achievement

HIT partners with Hospitality Jobs UK to form new recruitment partnership

‘Forward with Marcus Wareing’ programme expands following huge success

Employee-owned training group signals long-term commitment to UK skills with new name

Supporting Employers During the Economic Recovery

Hospitality Apprenticeship Showcase 2021 goes Online

What Are Flexible Apprenticeships?

Functional Skills: The Cornerstone of Apprenticeships

HIT Training Ltd Wins Excellence in English and Maths Skills Development at the Apprenticeship and Training Awards

Sodexo Culinary Academy focuses on inspiring and elevating chefs at every level

Hospitality Apprentices Impress at HIT Masterchef Finals

Winners of Fired Up and Un-Tapped Apprentice Competitions 2023 announced

Rising stars named in prestigious Young National Chef of the Year semi-final line-up

What we Can Learn from the Industry About Infection Control

The Opportunity Provider (TOP) ranked 28th in The Sunday Times Top 100 Apprenticeship Employers

Hospitality Employers Back Shorter Apprenticeships as HIT Launches New Working Group

An Industry Collaboration

Boost Your Mental Health Through Small Acts of Kindness

HIT Training Ltd moves to employee ownership

HIT Training Ltd named “Learning Provider of the Year” at the 2025 Multicultural Apprenticeship Awards

Jill Whittaker Takes Top Honour at the 2024 Multicultural Apprenticeship Awards

Meet our six Salon Culinaire apprentices!

HIT Training Ltd Receives Matrix Standard

Championing Change in Functional Skills

Untapped competition: Meet the 2024 Rising Stars of Brewing

Government announces major youth employment drive and apprenticeship reforms

HIT Celebrates Hospitality Day

How to Offer a Degree Apprenticeship for Employers

The Power of Adding Plant-Based to your Menu

HIT’s UnTapped Brewer Competition is back for 2025

Three Ways to Keep your Staff Motivated and Inspired During Lockdown 3.0

Leading the Way: Long Awaited Production Chef Apprenticeship is Launched

Apprentice Drew Dawson Crowned Winner of Toque D’or® 2019

Mental Health Awareness Week – Dealing with Anxiety

Election priorities: Fixing the apprenticeship levy by Jill Whittaker OBE

Sign up to news, events and great resources