Chat to us now
0800 093 5892
With hospitality businesses preparing to re-open from 4th July, management and operators alike are planning how teams will be affected in a post-pandemic world.
New research*, conducted with hospitality professionals by HIT Training and HJUK, has found that over half of the industry is looking forward to, and excited to get back, to work.
What’s more, in true-hospitality style, customer service remains at the forefront of the industry. Nearly three quarters (70%) of respondents believe that delivering customer service excellence, while keeping a safe physical distance, is the most important skill for the workforce in the future.
However, the enthusiasm for returning to work does not come without concerns.
Three quarters (75%) believe that their team members are worried about job security, with others concerned about how their jobs will have changed (64%), and their own personal safety (62%).
This is not surprising, as big changes are predicted. The research suggests that teams will become smaller and more dynamic, with fewer members of staff each trained in multiple areas:
These team changes are bound to influence recruitment. In fact, nearly half (40%) of the industry is freezing recruitment for the time being, a third will be employing fewer team members, and a quarter will be looking for employees with less specialisms and more expertise in multiple areas.
Although there are fears around the future of the industry, according to the research there are a number of ways the sector can combat this, including:
To help the sector return safely post COVID-19, HIT training is offering all its apprentices complimentary training to prepare them for working in the hospitality sector. These courses will equip apprentices with the skills employers have identified as key to their business and the future workforce. The courses are available for all apprentice levels and range from mental health awareness, infection control and safe working, to customer service in the world of now.
Speaking about the research results, Jill Whittaker, Managing Director of HIT Training, said: “It’s clear from these latest findings that although there is excitement around businesses re-opening on the 4th July, there is also unease within the industry regarding jobs and recruitment.
“However, it is promising to see that the sector is thinking of positive solutions to managing the workforce effectively, such as good internal communications and upskilling teams in topical areas.
“To respond to the needs of the future, all businesses will require the degree of agility that the hospitality sector is famous for. Supporting and upskilling our workforce to be ready for the demands ahead should be a key priority, so that the industry is prepared for any additional waves of COVID-19 or potential future pandemics.
“During lockdown HIT Training have been offering these courses on a complimentary basis to all employers within the sector to help the industry return safely, and stronger than ever. Equipping apprentices with the knowledge and skills to prepare them for working in hospitality in the midst of COVID-19 will help upskill the sector in this difficult time. It will also give apprentices and their employers the confidence that they are best placed to adapt to the new world.”
HIT’s complimentary courses to prepare apprentices for the future of hospitality
All of HIT Training’s apprenticeship standards now contain the following live and online training courses as optional extras within the learning journey:
For more information on upskilling and adapting your teams following COVID-19, download HIT Training’s free e-guide on The Future of Hospitality Workforce.
*Research conducted with 509 hospitality operators, CEOs, HR and recruitment professionals, June 2020.
HIT Training Elevates Commitment to Diversity and Inclusion by Becoming Patrons of the Multicultural Apprenticeship Alliance
HIT Training Ltd named “Learning Provider of the Year” at the 2025 Multicultural Apprenticeship Awards
HIT Training launches Hospitality employer call to action as ‘First Job. Future Career.’ campaign champions better opportunities for the next generation.
Future-Proof Your Business and Save Big: National Insurance Savings for Employers of Apprentices Under 25
HIT Training Ltd Wins Prestigious Apprenticeship Provider of the Year Award for the Second Consecutive Year
HIT Training Ltd Wins Excellence in English and Maths Skills Development at the Apprenticeship and Training Awards
The Newt in Somerset Unveils ‘Elevate’ – A Bespoke Hospitality Academy in partnership with HIT Training
Sign up to news, events and great resources
