The Future Hospitality Workforce: What Will it Look Like Following COVID-19?


With hospitality businesses preparing to re-open from 4th July, management and operators alike are planning how teams will be affected in a post-pandemic world.

New research*, conducted with hospitality professionals by HIT Training and HJUK, has found that over half of the industry is looking forward to, and excited to get back, to work.

What’s more, in true-hospitality style, customer service remains at the forefront of the industry. Nearly three quarters (70%) of respondents believe that delivering customer service excellence, while keeping a safe physical distance, is the most important skill for the workforce in the future.

However, the enthusiasm for returning to work does not come without concerns.

Three quarters (75%) believe that their team members are worried about job security, with others concerned about how their jobs will have changed (64%), and their own personal safety (62%).

This is not surprising, as big changes are predicted. The research suggests that teams will become smaller and more dynamic, with fewer members of staff each trained in multiple areas:

  • Over a third believe that teams will become smaller
  • 29% say shift patterns will change to allow for social distancing between staff members
  • Almost a quarter think teams will become more dynamic and members will be trained in multiple areas.

These team changes are bound to influence recruitment. In fact, nearly half (40%) of the industry is freezing recruitment for the time being, a third will be employing fewer team members, and a quarter will be looking for employees with less specialisms and more expertise in multiple areas.

Although there are fears around the future of the industry, according to the research there are a number of ways the sector can combat this, including:

  • Improving internal communication so everyone feels informed and up to date on policy (59%)
  • Offering training on infection control and safe working (52%)
  • Providing training courses on improved hygiene practices (45%) and additional support on mental health in the workplace (43%).

To help the sector return safely post COVID-19, HIT training is offering all its apprentices complimentary training to prepare them for working in the hospitality sector. These courses will equip apprentices with the skills employers have identified as key to their business and the future workforce. The courses are available for all apprentice levels and range from mental health awareness, infection control and safe working, to customer service in the world of now. 

Speaking about the research results, Jill Whittaker, Managing Director of HIT Training, said: “It’s clear from these latest findings that although there is excitement around businesses re-opening on the 4th July, there is also unease within the industry regarding jobs and recruitment. 

“However, it is promising to see that the sector is thinking of positive solutions to managing the workforce effectively, such as good internal communications and upskilling teams in topical areas.

“To respond to the needs of the future, all businesses will require the degree of agility that the hospitality sector is famous for. Supporting and upskilling our workforce to be ready for the demands ahead should be a key priority, so that the industry is prepared for any additional waves of COVID-19 or potential future pandemics.

“During lockdown HIT Training have been offering these courses on a complimentary basis to all employers within the sector to help the industry return safely, and stronger than ever. Equipping apprentices with the knowledge and skills to prepare them for working in hospitality in the midst of COVID-19 will help upskill the sector in this difficult time. It will also give apprentices and their employers the confidence that they are best placed to adapt to the new world.”

HIT’s complimentary courses to prepare apprentices for the future of hospitality

All of HIT Training’s apprenticeship standards now contain the following live and online training courses as optional extras within the learning journey:

For more information on upskilling and adapting your teams following COVID-19, download HIT Training’s free e-guide on The Future of Hospitality Workforce.

*Research conducted with 509 hospitality operators, CEOs, HR and recruitment professionals, June 2020.


Why we Need Apprenticeships to Build the Future

Developing an Apprenticeship Strategy

HIT Training Launches Free Workshops to Help Close the Chef Skills Gap in the Capital

Championing Change in Functional Skills

There’s No Age Limit to Invaluable Training

What employers need to know about new funding rules

‘The Super Six’ Unveiled

The Opportunity Provider and Scrumptious Marketing Announce Strategic Employer Branding Partnership

Helping Neurodiverse Professionals Succeed in Hospitality

HIT Training Ltd Embarks on the Journey to Net Zero with Planet Mark Certification

Gravetye Manor chef takes the top spot in Young National Chef of the Year

Update to our company name

HIT celebrates new tri-nation partnership

HIT Training Receives Matrix Accreditation

HIT Training Wins Award for Championing Social Mobility Through Apprenticeships

Join us for a summer of learning at HIT Training!

How to Solve Your Staffing Problems with Apprenticeships

HIT Training and BII Collaborate on a Series of Ready to Reopen Webinars

Don’t Waste: The Future of Hospitality

HIT Celebrates Hospitality Day

Deliveroo Launches New Chef Apprenticeship Fund to Tackle Skills Shortage

HIT Training Apprentice Becomes First to Achieve New Hospitality Supervisor Apprenticeship

Institute of Hospitality and HIT Training Invest in the Industry’s Future

HIT Training Recognised at the TES FE Awards 2018

HIT Training Ltd strengthens its board with four new Directors

Boost Your Mental Health Through Small Acts of Kindness

Winners of Fired Up and Un-Tapped Apprentice Competitions 2023 announced

New Principal appointed to HIT Chef Academy

Budget Reflections: Key Impacts on Skills and Training

HIT Training Offers Chartered Management Degree Apprenticeship to Drive Business Improvement

What is the Apprenticeship Levy?

An Industry Collaboration

HIT Training First to Launch New Qualification for Health and Social Care Sector

HIT’s exciting brewing competition is back for 2024

HIT Training Ltd Welcomes Government Reforms to Functional Skills and Shorter Apprenticeships

How to Inspire Young People to Choose a Career in Hospitality

Do Hospitality Careers Need a Rebrand?

Apprentices Make History After Completing the UK’s First Ever Brewer Apprenticeship

Government announces major youth employment drive and apprenticeship reforms

New movement to tackle gender inequality in the kitchen

New Hospitality Academy Launches to Tackle Industry Challenges and Raise Service Standards

The Newt in Somerset Unveils ‘Elevate’ – A Bespoke Hospitality Academy in partnership with HIT Training

It’s ‘Time to Talk’

Train your staff through hospitality apprenticeships

HIT Training welcomes Government’s Fully Funded Apprenticeship Initiative for Small Businesses

Hospitality Apprentices Impress at HIT Masterchef Finals

HIT produces 1500 free meals on National Hospitality Day

HIT Heroes Award Winners Announced for 2021

Vacherin’s Nick Smith Crowned Winner of the Craft Guild of Chefs’ National Chef of the Year

HIT Heroes Apprentice and Employer of The Year 2020 Announced

Alex Angelogiannis wows judges to take top spot in National Chef of the Year competition

A Year of Achievement: HIT celebrates its first year under employee ownership.

Free online assessment to help employers shape their workforce

HIT Training Elevates Commitment to Diversity and Inclusion by Becoming Patrons of the Multicultural Apprenticeship Alliance

HIT Training Ltd Celebrates Prestigious Gold Membership of The 5% Club for Second Year Running

Access Global Opportunities for Your Apprentices

The Young National Chef of the Year Finalists Have Been Revealed

Jill Whittaker, Managing Director of HIT Training Ltd, Awarded OBE in the Queen’s Birthday Honours

HIT partners with Hospitality Jobs UK to form new recruitment partnership

‘Forward with Marcus Wareing’ programme expands following huge success

Research Reveals a Positive Change in Perceptions of Hospitality Careers

HIT Training Ltd Receives Matrix Standard

How to Overcome Misconceptions and Unleash Employee Potential

HIT Training Launches Suite of Training Courses and Workshops to Upskill Hospitality Teams

HIT Training Ltd. Publishes White Paper on Apprenticeship Reforms and Workforce Development

Meet our six Salon Culinaire apprentices!

Leading the Way: Long Awaited Production Chef Apprenticeship is Launched

Creating a Learn-it-All Culture

The Benefits of Learning at Work for your Business and Workforce

New Graduate Apprenticeship Launched to Build Future Hospitality Leaders

HIT Training launches intelligent apprenticeship recruitment service for hospitality and retail, in partnership with urfuture

Educate Your Team on the Mental Health Benefits of Food

What are apprenticeships? A guide for employers.

Stepping Up – It’s Time to Earn your Stripes

There is a New Star in the Hospitality Industry

HIT Training Named in Times Top 100 Best Companies to Work for

Omicron and COVID Plan B Update

HIT Heroes Winners Unveiled in Celebration Event

HIT Training develops UK’s first Level 5 Hospitality Operations Manager Apprenticeship

Center Parcs Celebrates Apprentice Trailblazers

HIT Training Ltd Wins Excellence in English and Maths Skills Development at the Apprenticeship and Training Awards

The Opportunity Provider (TOP) ranked 28th in The Sunday Times Top 100 Apprenticeship Employers

HIT Launches New Fish Friers Apprenticeship

Harness the Power of Plant Based: One Bite at a Time

Integrating Plant Based Food into your Menu

Chopping Boards to Boardrooms: The Benefits of Apprenticeships at Any Career Stage

We Are Now a Planet Mark Certified Business

Three Ways to Keep your Staff Motivated and Inspired During Lockdown 3.0

HIT Training Ltd Signs New Business Drive to Help The Nation Through COVID-19 Crisis

HIT Training Ltd scoops the award for Best Training Provider at the prestigious Apprenticeship Guide Awards

What Are Flexible Apprenticeships?

Entries now open for the Craft Guild of Chefs Graduate Awards 2025

Culture of Craft – The Rise of the Craft Apprenticeship

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

HIT Training Ltd Wins Prestigious Apprenticeship Provider of the Year Award for the Second Consecutive Year

HIT’s Executive Chair Jill Whittaker OBE wins award for ‘Outstanding Contribution to the Industry’

Election priorities: Fixing the apprenticeship levy by Jill Whittaker OBE

HIT Training Ltd Earns Prestigious Gold Membership in The 5% Club

Brewer Apprentices Celebrate Success at 2025 Graduation and Untapped Awards

Grow your team with retail apprenticeships

Sign up to news, events and great resources