Hospitality Apprenticeships Week 2021 to Showcase Industry as #Morethanajob

Employers have been called on to showcase their talented workforce during Hospitality Apprenticeships Week 2021 to attract new people and change perceptions of roles within the industry.

Taking place from 18 to 22 October 2021, the campaign will also launch the first ever hospitality apprenticeships hub, which is hosted by the industry support platform CareerScope. Launching later this month, the hub will be a one stop shop for careers advice and apprenticeship opportunities, with thousands of live roles, as well as sector pathway guides and case studies.

This year’s campaign is called ‘more than a job’ and employers can use the hashtag #MoreThanAJob to educate and inspire potential recruits about the breadth of roles and development opportunities hospitality can offer, as well as showcase their brand and current apprenticeship vacancies.

There will be a different theme each day during Hospitality Apprenticeships Week showcasing hospitality apprenticeships and the different career pathways available. They are:

  • Monday – hospitality and apprenticeships: busting the myths
  • Tuesday – hospitality job roles: chef
  • Wednesday – hospitality job roles: front of house
  • Thursday – hospitality job roles: supervisors and management
  • Friday – join us: Be part of our team.

An employer campaign toolkit, social assets, suggested posts and campaign ideas can be downloaded here.

The campaign has been developed by the Hospitality Apprenticeships Steering Group, which is made up of some of the industry’s biggest employers, training providers, key industry trade bodies and government representatives in the UK.

Chris Gamm, chief executive of hospitality charity Springboard, one of the organisations behind the campaign and the CareerScope hub, said: “It’s well known that hospitality needs to attract more home-grown talent to address the current staffing shortages and ensure there is a sustainable talent pipeline for many years to come. Hospitality Apprenticeships Week is a brilliant way to showcase the industry and your business to your customers and followers, show what a fun and dynamic industry it is to work in, and the brilliant opportunities it offers to develop and build a career.”

Kate Nicholls, chief executive of UKHospitality and member of the steering group, said: “Hospitality Apprenticeship Week is a fantastic way for people to learn about the wide range of roles in the sector, at a time when there are many opportunities to join the sector’s post-Covid renaissance. Hospitality has embraced apprenticeships as a gateway into roles as well as for upskilling its existing workforce. Anyone looking for a new job or a change of career would do well to take a look at what the sector has to offer. With furlough coming to an end from October and a shortage of staff in the sector, this is perfect timing.”

The Hospitality Apprenticeships Steering Group comprises representatives of the following organisations:

  • British Beer & Pub Association
  • CH&Co
  • City & Guilds
  • Department for business, energy and industrial strategy
  • Department for culture, media and sport
  • Greene King
  • HIT Training
  • Institute of Hospitality
  • Lifetime Training
  • Marriott
  • Marstons
  • Mitchells & Butlers
  • Odeon
  • People 1st
  • Pizza Express
  • Sodexo
  • Springboard UK
  • The Gun Pub
  • UK Hospitality
  • World Skills

For more information, please visit the Hospitality Apprenticeships Week hub at:

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