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HIT Hospitality Academy

Polishing performance and enhancing the skills of your hospitality team

HIT Hospitality Academy

The HIT Hospitality Academy is a highly practical enrichment programme for hospitality team member apprentices. It enhances their skills and makes them shine in key value-adding areas.

Headed by Jeremy Scorer, Academy Principal, and run by expert trainers at locations across the country, the training programme brings together the very best in hospitality excellence. It provides apprentices with the highest quality training, development and learning in the industry.

What the Hospitality Academy Offers

Apprentices spend time with industry experts, absorbing innovative ideas and super-charging their understanding of key areas such as mixology, pairing, service style and presentation.

It is a very appropriate, targeted suite of workshops. They deliver content extracted from industry recognised qualifications. We build on the basics, and reinforce the importance of customer skills and service.

In addition to their normal apprenticeship schedule, apprentices will be invited to attend additional programmes, roughly every six to eight weeks.

The academy supplements our professional hospitality programme and is also accessible on a commercial basis to staff whose service skills could benefit from a refresh or boost. The programme comprises five exciting workshops which enrich apprentice knowledge:

  • Customer Service Excellence – delves into the importance of customer service, the need for effective communication, presenting a positive professional image, handling queries and complaints
  • Understanding and Serving Wine – focuses on the wide variety of wine styles, wine tasting and pairing, the art of serving wine, the science of storing wines and responsibilities associated with wine
  • Beer and Cellar Quality – boosts knowledge of beer basics, dispensing the ‘perfect pint’, cellar management and cleanliness, glassware guidelines and technical tips
  • Spirits, Cocktails and the Art of Mixology – polishes presentation skills along with knowledge of spirits, storage and service, and how to prepare perfect cocktails
  • Introduction to Barista Service – ensures your serving staff really know their coffees and teas, supercharges product knowledge, presentation skills and how to use the kit.

Professional Hospitality Apprenticeships

Apprenticeships are not just available for school or college leavers but to any chefs already working in the industry who wish to improve their skills, undertake more responsibilities or gain promotion. Staff at all levels and ages can gain new skills with the apprenticeships involving on-site learning and assessment, e-learning and assignments, with frequent on-site visits by our industry experienced trainers.

The intermediate apprenticeship at level 2 is for Hospitality Team Members, the advanced apprenticeship at level 3 is for Supervisors, and the Hospitality Manager higher apprenticeship at level 4 is for Managers and Heads of Departments.

Who Can Apply?

The academy works alongside our hospitality apprenticeship programme for any apprentices nominated by their Line Manager to participate in these enhancement activities.

For national or regional hotel, restaurant, contract catering, coffee shop or gastro pub chains, a bespoke programme will be organised to meet the specific culinary and skills requirements of that organisation.

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News & Events

Upcoming events and the latest news from HIT & our apprentices and learners.


It was great speaking to our account manager, Catherine, this afternoon and great to hear that HIT are being so supportive with our apprentices, I found the call very positive in a time of crisis, so thank you.

The Learner’s leaflet is great and being sent out to Apprentices and Line Managers following our communication last week providing a great follow up.

Jonathan Foot - Head of Apprenticeships, Compass Group

McMullen’s chose HIT as its sole external provider for Apprenticeships and vocational qualifications in early 2015 and since then we have found them a pleasure to work with.  Their expertise in this sector is superior and they have proven to be a professional and supportive partner who have a passion for learning and development, which matches our own organisation.

Amanda Walden – Training & Recruitment Manager, McMullen's

Encouraging our staff to improve their skills set and supporting them through apprenticeships and training programmes underlines our commitment to help them further develop their own careers. Offering the Level 4 Higher Apprenticeship also gives the Brend Group a point of difference which I’m convinced will help attract new members of staff in the future.

Andrew Mosedale - Group HR Manager, Brend Hotels

Our partnership with HIT has certainly made recruitment much easier in a very difficult labour market and gives us a point of difference in an increasingly competitive environment.  Kew Green has also benefited enormously from well trained, skilled and competent staff who contribute significantly to the ever improving and high levels of customer experience that our guests expect and deserve.

Andrew Tregenza - HR Business Partner, Kew Green Hotels

Apprenticeships allow us to give people a great opportunity to develop a career with us and learn a skill or trade that will accompany them throughout their career and life. We see progression to the Level 4 qualification as key to our strategy of providing development at all stages of an employee’s career with Harrison.

Alex Taylor - Training Manager, Harrison Catering Services

HIT Training has provided such an incredible support to us during lockdown, with regular webinar invitations, videocalls and engagement solutions. Our business focus shifted to learning and development and we managed to enrol 3 times more apprentices on training programmes than before!

Anastasia Talatzidou -L&D Manager, Gaucho


Over 450 training staff operating countrywide



With a strong local focus, HIT Training offers coverage throughout the nation. Our skilled trainers and training consultants are based in every county of England.

You can apply for a training programme with HIT at any time whether for current staff or looking for new team members. Or if you just need someone to talk to, we’re always pleased to hear from you.

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