HIT Training launches intelligent apprenticeship recruitment service for hospitality and retail, in partnership with urfuture


Hospitality and retail are sectors that provide perfect entry routes into the world of work, offering young people the opportunity to build confidence, develop essential skills, and begin long-term careers in fast-paced, customer-facing environments.

For employers, this presents both opportunity and challenge. While these sectors are well suited to developing early talent, identifying the right individuals and supporting them effectively through the early stages of employment requires structure, insight, and expertise.

At HIT Training, we understand that successful recruitment is just the beginning. That is why we offer a fully supported, end-to-end apprenticeship service for hospitality and retail employers, helping businesses not only attract the right candidates, but also onboard, train, and develop them into confident, capable professionals.

Building on this approach, HIT Training has now launched a new intelligent apprenticeship recruitment service in partnership with urfuture, designed to transform how employers identify and develop early talent in hospitality and retail.

A smarter, more predictive approach to recruitment

Working in partnership with urfuture, HIT Training uses behavioural science, structured assessment, and expert insight to build a clearer picture of each candidate, helping employers understand not just who is applying, but who is most likely to succeed, stay, and progress within the industry.

Rather than relying on traditional shortlisting alone, the service explores candidates at a deeper level through behavioural science, structured assessment, and motivational insight.

Understanding what drives long-term success

At the core of the model is behavioural and motivational insight, helping employers identify candidates whose values and working styles align with their organisation and the realities of hospitality and retail environments.

This includes:

  • Hygiene factors, such as working environment, stability, flexibility, and management style, key elements that influence whether an individual feels supported and able to perform
  • Intrinsic motivators, including enjoyment of customer interaction, teamwork, personal pride, and contributing to a positive customer experience
  • Extrinsic motivators, such as progression opportunities, recognition, achievement, and longer-term career development

By combining these insights, HIT Training and urfuture provide a more complete understanding of candidate potential, supporting more confident and informed hiring decisions, while strengthening long-term workforce stability.

A fully supported end-to-end apprenticeship journey

The intelligent recruitment service sits within HIT Training’s wider commitment to supporting employers across the full apprenticeship journey.

This includes:

  • Attracting and identifying suitable apprentice candidates through intelligent recruitment
  • Supporting onboarding to ensure a smooth and confident transition into the workplace
  • Delivering structured apprenticeship training tailored to hospitality and retail roles
  • Providing ongoing development and clear career progression pathways
  • Helping employers access apprenticeship funding and government incentives where applicable

By bringing recruitment, training, and funding support together in one joined-up service, HIT Training helps reduce complexity for employers while improving outcomes for apprentices.

Building stronger futures for hospitality and retail

In sectors where people are central to success, getting recruitment right has never been more important.

By combining intelligent candidate insight with expert training and long-term support, HIT Training is helping hospitality and retail employers build stronger, more resilient teams while giving apprentices the best possible start to their careers.

Through its partnership with urfuture, this new service represents a shift towards more thoughtful, data-informed recruitment, focused not just on filling roles, but on identifying and developing people who can grow, succeed, and stay within the industry.

Discover smarter recruitment. Speak to our team: https://hittraining.co.uk/your-partner-in-hospitality-retail-recruitment/


HIT Training Ltd Wins Excellence in English and Maths Skills Development at the Apprenticeship and Training Awards

John Hyde Scoops Special Recognition Award

Omicron and COVID Plan B Update

Access Global Opportunities for Your Apprentices

Culture of Craft – The Rise of the Craft Apprenticeship

The Clink Charity identifies first candidates for in-prison apprenticeships in partnership with HIT Training

Rising stars named in prestigious Young National Chef of the Year semi-final line-up

We Are Now a Planet Mark Certified Business

HIT Heroes Award Winners 2022

HIT Training Elevates Commitment to Diversity and Inclusion by Becoming Patrons of the Multicultural Apprenticeship Alliance

HIT celebrates new tri-nation partnership

HIT Training welcomes Government’s Fully Funded Apprenticeship Initiative for Small Businesses

HIT Heroes Apprentice and Employer of The Year 2020 Announced

HIT Training Launches Free Workshops to Help Close the Chef Skills Gap in the Capital

‘Forward with Marcus Wareing’ programme expands following huge success

Jill makes Public Sector Catering’s ‘Most Influential’ list

There is a New Star in the Hospitality Industry

The Opportunity Provider and Scrumptious Marketing Announce Strategic Employer Branding Partnership

HIT Training Ltd Receives ‘Good’ Ofsted Rating for 14th Consecutive Year

What we Can Learn from the Industry About Infection Control

Medals All Round for our Fired Up Four!

How to Offer a Degree Apprenticeship for Employers

Hospitality Apprenticeships Week 2021 to Showcase Industry as #Morethanajob

A Listening Ear Makes All the Difference: World Suicide Prevention Day

Introducing the Executive Development Network (EDN)

Championing Change in Functional Skills

Gravetye Manor chef takes the top spot in Young National Chef of the Year

HIT Training develops UK’s first Level 5 Hospitality Operations Manager Apprenticeship

Employee-owned training group signals long-term commitment to UK skills with new name

HIT Training Ltd Earns Prestigious Gold Membership in The 5% Club

HIT Training Ltd Receives Matrix Standard

Free online assessment to help employers shape their workforce

HIT Training LTD Receives Royal Recognition for Outstanding Training Impact

A Year of Achievement: HIT celebrates its first year under employee ownership.

HIT Training Receives Matrix Accreditation

HIT Training Launches Suite of Training Courses and Workshops to Upskill Hospitality Teams

HIT Heroes Winners Unveiled in Celebration Event

The Importance of a Mentor for Apprentices

HIT’s UnTapped Brewer Competition is back for 2025

HIT Training Ltd scoops the award for Best Training Provider at the prestigious Apprenticeship Guide Awards

Rising stars of the UK culinary scene revealed for Young National Chef of the Year final

Functional Skills: The Cornerstone of Apprenticeships

Hospitality Apprenticeship Showcase 2021 goes Online

HIT Training and BII Collaborate on a Series of Ready to Reopen Webinars

Do Hospitality Careers Need a Rebrand?

Managing Stress Levels in the Midst of a Global Pandemic

Entries now open for the Craft Guild of Chefs Graduate Awards 2025

Chopping Boards to Boardrooms: The Benefits of Apprenticeships at Any Career Stage

The Opportunity Provider (TOP) ranked 28th in The Sunday Times Top 100 Apprenticeship Employers

Industry Collaboration Launches Talent Hub to Inspire and Retain Next Generation of Hospitality Professionals

Research Reveals a Positive Change in Perceptions of Hospitality Careers

Stepping Up – It’s Time to Earn your Stripes

An Industry Collaboration

It’s official – our SEND pilot is now permanent!

New Graduate Apprenticeship Launched to Build Future Hospitality Leaders

What are apprenticeships? A guide for employers.

Vacherin’s Nick Smith Crowned Winner of the Craft Guild of Chefs’ National Chef of the Year

Train your staff through hospitality apprenticeships

Join us for a summer of learning at HIT Training!

Hospitality Employers Back Shorter Apprenticeships as HIT Launches New Working Group

Future-Proof Your Business and Save Big: National Insurance Savings for Employers of Apprentices Under 25

Flavour of Success at The Restaurant Show

What is the Apprenticeship Levy?

The Young National Chef of the Year Finalists Have Been Revealed

The Real Barrier to Exceptional Hospitality Isn’t What You Think

Employer Newsletter – We’re here to stay

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

HIT Training Apprentice Becomes First to Achieve New Hospitality Supervisor Apprenticeship

Three Ways to Keep your Staff Motivated and Inspired During Lockdown 3.0

Helping Neurodiverse Professionals Succeed in Hospitality

Time to Open up About Mental Health During COVID-19

Meet our six Salon Culinaire apprentices!

HIT Training Ltd announces new Managing Director Mike Worley

Leading the Way: Long Awaited Production Chef Apprenticeship is Launched

HIT partners with Hospitality Jobs UK to form new recruitment partnership

Untapped – HIT Training’s Brewer Apprentice Competition

Government announces major youth employment drive and apprenticeship reforms

HIT’s Executive Chair Jill Whittaker OBE wins award for ‘Outstanding Contribution to the Industry’

How to Minimise Kitchen Food Waste

Why we Need Apprenticeships to Build the Future

Introducing the New Normal for HIT’s Apprenticeship Delivery

Untapped competition: Meet the 2024 Rising Stars of Brewing

HIT Training Offers Chartered Management Degree Apprenticeship to Drive Business Improvement

Sodexo Culinary Academy focuses on inspiring and elevating chefs at every level

Election priorities: Fixing the apprenticeship levy by Jill Whittaker OBE

Working together with the New Government

Integrating Plant Based Food into your Menu

Jill Whittaker Takes Top Honour at the 2024 Multicultural Apprenticeship Awards

Harness the Power of Plant Based: One Bite at a Time

Alex Angelogiannis wows judges to take top spot in National Chef of the Year competition

Budget Reflections: Key Impacts on Skills and Training

Creating a Learn-it-All Culture

Boost Your Mental Health Through Small Acts of Kindness

‘The Super Six’ Unveiled

Supporting Employers During the Economic Recovery

The Benefits of Learning at Work for your Business and Workforce

HIT Training Recognised at the TES FE Awards 2018

Women in beer are brewing up change

Flexi-apprenticeships are the Answer to the Dwindling Hospitality Workforce

The Power of Adding Plant-Based to your Menu

Sign up to news, events and great resources