UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!


Every year, we issue a challenge to HIT’s budding beer brewmasters: can they create a beer that’s so unique, so refreshing and so personal to their own brewing story that it – quite literally – raises the bar?

That’s the ethos behind UnTapped, a one-of-a-kind competition that pits apprentice brewers head-to-head in the ultimate showdown. 

Open to those currently participating in our Level 4 Brewer programme, UnTapped is a national stage for the next generation of brewing talent. The competition celebrates innovation, creativity, and passion for the craft, before crowning the overall winner as the 2025 UnTapped Brewer of the Year. 

The competition has been fierce so far, with brewers from across the UK entering at the preliminary Into the Mash Tun round. But now, we’re down to the Super Seven – the finalists whose beautiful beverages will be imbibed at a live tasting showdown.

More than a simple test of technical knowledge, UnTapped challenges budding brewers to design an original recipe beer that captures not only flavour and balance but also the story behind their brewing journey. Usually, the final comprises a Super Six. This year, however, the standard was so high that a Super Seven was selected to go forward to the final. 

That seven will be judged on provenance, character, and originality. Then, they’ll put the finalists’ creations to the test on aroma, appearance, balance, and mouthfeel. Let’s meet the finalists and see what they will be offering up!

Olivia Lamley | Powder Monkey Brewing Co. | Bootleg Pale Ale

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

Olivia Lamley’s Bootleg Pale Ale is a bold statement about the power of British hops. This 5.0% pale ale is a tropical flavour bomb, bursting with juicy citrus and soft, fruit-forward character, proving that UK-grown hops can rival their American cousins. Balanced with a subtle bitterness and a smooth body, it’s an easy-drinking yet complex creation designed to shine on the national stage.

Olivia’s brewing journey began during a gap year job at Powder Monkey Taphouse, where her interest was sparked by conversations with Head Brewer Mark, himself a Biochemist. Inspired, Olivia pursued a degree in Biochemistry, and her passion for brewing has only deepened. She is now committed to pushing her skills further. She recently joined a Women in Beer mentorship to refine her tasting ability and work towards becoming a beer judge.

Driven, ambitious, and brimming with creativity, Olivia is already proving herself as one to watch in the brewing world. With Bootleg Pale Ale, she’s putting British hops back in the spotlight.

Anthony Plant | Green Duck Brewery | Encouraging Sign

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

Anthony Plant’s entry, Encouraging Sign, is a 5% golden ale with a biscuit-led malt backbone and subtle grapefruit undertones. It’s a brew designed for balance, drinkability, and character. Anthony wanted to reflect his decade of experience in the trade, while also showcasing his drive to push his craft in new directions.

Anthony’s journey began when he left the hospitality sector and joined Craddock’s Brewery in Stourbridge. Over seven years, he honed his skills on their 8bbl kit before moving to Green Duck Brewery to further develop as a brewer. Now completing his level 4 brewing apprenticeship, Anthony is blending traditional technique with modern creativity.

With ambitions to one day brew abroad in the USA or Australia, and to pass on his knowledge to the next generation of brewers, Anthony’s story is one of dedication and inspiration. Encouraging Sign represents his passion for producing beers that are as rewarding to make as they are to drink.

Joseph Woods | Resting Devil Brewery | Beelzebub

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

With its playful name and powerful profile, Joseph Woods’ Beelzebub is a 5% American pale ale designed to impress. Built on a foundation of extra pale ale malt, wheat, oats and cara, this beer glows at 10 EBC and balances a 25 IBU bitterness with clean drinkability. Expect vibrant tropical bursts of pineapple, mango, and stone fruit, amplified by US-05 yeast for a crisp, modern finish.

Joseph’s path into brewing wasn’t a straight line. He first joined Resting Devil Brewery to help with sales and deliveries, but his curiosity about the brewing process soon pulled him into the brewhouse. After shadowing and assisting Head Brewer Josh, Joseph fell in love with the craft, captivated by the way science and creativity merge to produce endless possibilities in beer.

Now, as an apprentice, Joseph is determined to gain a distinction and prove himself on a bigger stage. He dreams of developing beers beloved in his community while also exploring global brewing traditions and even contributing to hop development programmes. With Beelzebub, could Joseph become the true heir to the Resting Devil?

Cameron O’Neil | Shipstone’s Beer Company | Aurora Cave 

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

Cameron O’Neil’s Aurora Cave is a 5% gluten-free pale ale that’s as thoughtful as it is flavourful. Named after a New Zealand cave, and inspired by Aurora, goddess of dawn, this beer celebrates new beginnings and sustainability in brewing. Brewed with Nelson Sauvin and Galaxy hops, it heroes white grape, passionfruit, and citrus. It’s also lifted by a delicate chamomile infusion that gives it some floral, honeyed notes.

Cameron’s brewing journey began nine years ago when he started homebrewing with his mum. That early curiosity blossomed into a deep appreciation for beer’s technical and cultural richness, particularly Belgian traditions. On his level 4 apprenticeship, Cameron has brought that passion into professional brewing, combining technical skill with a drive for innovation.

Determined to make brewing more inclusive and accessible, he is committed to creating vegan and gluten-free beers that stand tall on taste and quality. Aurora Cave is not just a beer. It’s Cameron’s vision for a brighter, more thoughtful brewing future.

Adam Ratcliffe | Beartown Brewery | Hop Slap IPA

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

With Hop Slap IPA, Adam Ratcliffe pays tribute to the roots of India Pale Ale. Bright, sparkling, and heavily hopped, this robust 18th century-inspired beer carries a bold bitterness and dry finish. It’s a true reimagining of a classic style for modern drinkers.

Adam’s road into brewing has been anything but ordinary. After two decades in sales and business development, the grind of targets and stress pushed him to look for something completely different. A late-night job ad for a brewery operative role changed everything. What started with washing casks quickly grew into hands-on brewing, and within two years Adam was fully immersed in his apprenticeship at Beartown.

Now halfway through his training, Adam is thriving in his new career. He’s motivated by the creativity, teamwork, and craft of brewing, with ambitions to keep developing his skills and even take up homebrewing as a hobby. Adam truly is proof that it’s never too late to start fresh, and Hop Slap IPA is his bold, flavourful declaration of belonging in the brewing world.

Craig Sallabank | Magpie Brewery | Hazy Jay

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

Craig Sallabank’s Hazy Jay is a modern twist on a classic IPA. With a protein-heavy grist for body, biotransformative yeast for complexity, and a blend of English and American hops, it delivers the juicy haze that today’s drinkers crave. It’s soft, flavourful, and bursting with character.

Craig’s journey began during lockdown with a simple homebrew kit. Within 18 months, he’d gone from experimenting in the kitchen to running a 20bbl brewery at Magpie. Along the way, he co-founded Nottingham’s Place to Brew homebrew club, which now boasts dozens of members, and won the Hop Idol competition with a Witbier recipe scaled up for cans and kegs.

Driven by both ambition and community spirit, Craig also co-founded Mardy Bum Brew Co. to create small-batch premium craft beers. It’s a project he hopes to revisit in the future. His rapid rise reflects not only raw talent but also a relentless curiosity and passion for brewing. Hazy Jay captures that same energy: bold, fresh, and impossible to ignore.

Tom Smith | Shepherd Neame Brewery | Zest of Aotearoa

UnTapped 2025 is here, and our Super Seven finalists are thirsty for success!

Tom Smith’s Zest of Aotearoa is a vibrant 5% New Zealand Pale Ale that celebrates the unique character of southern hemisphere hops. Kohatu, Motueka, Wakatu, and Wai-iti bring lime, stone fruit, and fresh herbal notes, while a touch of lime zest lifts the beer with refreshing brightness. A soft, hazy body of ale malt, oats, and wheat balances it all, and creates a beer that’s as drinkable as it is distinctive.

Tom’s passion for brewing grew out of his love of travel. Exploring beers across the globe opened his eyes to the diversity of flavour and sparked a curiosity that became a career. While in New Zealand, a chance encounter with a brewer confirmed that this was the path he wanted to take.

Now working at Shepherd Neame, Tom is eager to learn from brewers across the UK and internationally, soaking up knowledge and techniques wherever he can. Enthusiastic, sociable, and endlessly curious, Tom is committed to making his mark in the brewing world. With Zest of Aotearoa, he’s already capturing the spirit of discovery that first drew him to beer.

A truly super-skilled seven

From bold reimaginings of classic styles to innovative gluten-free creations and hop-forward modern pales, this year’s Super Seven showcase the creativity, passion, and ambition driving the next generation of brewers. Each finalist has brought not only technical skill, but also personal stories of resilience, discovery, and a deep love for the craft. 

Together, they represent the future of brewing in the UK – one that is inventive, collaborative, and unafraid to push boundaries. On 23rd October at the iconic Albert Hall Conference Centre in Nottingham, the spotlight will shine upon one talented brewer who will be crowned UnTapped Brewer of the Year 2025. Who will take the title? Raise your glass – it’s going to be one to celebrate! 


Flexi-apprenticeships are the Answer to the Dwindling Hospitality Workforce

Entries now open for the Craft Guild of Chefs Graduate Awards 2025

Rising stars named in prestigious Young National Chef of the Year semi-final line-up

HIT Training develops UK’s first Level 5 Hospitality Operations Manager Apprenticeship

Culture of Craft – The Rise of the Craft Apprenticeship

Update to our company name

Working together with the New Government

Employer Newsletter – We’re here to stay

Integrating Plant Based Food into your Menu

Election priorities: Fixing the apprenticeship levy by Jill Whittaker OBE

HIT Training First to Launch New Qualification for Health and Social Care Sector

HIT Training and The Clink Charity announce new partnership to launch apprenticeships for serving prisoners

Leading the Way: Long Awaited Production Chef Apprenticeship is Launched

All Change – It’s Time to Reserve Your Apprenticeship Funding!

HIT Training and BII Collaborate on a Series of Ready to Reopen Webinars

Future-Proof Your Business and Save Big: National Insurance Savings for Employers of Apprentices Under 25

Supporting Employers During the Economic Recovery

HIT Training Ltd Wins Prestigious Apprenticeship Provider of the Year Award for the Second Consecutive Year

New Principal appointed to HIT Chef Academy

Meet our six Salon Culinaire apprentices!

Brewer Apprentices Celebrate Success at 2025 Graduation and Untapped Awards

Sam Dixon takes the top spot in Young National Chef of the Year

HIT’s exciting brewing competition is back for 2024

Two HIT Apprentices Make MasterChef Finals

Crunch Time: Over Half of Hospitality Businesses Risk Losing their Apprenticeship Levy Fund

New movement to tackle gender inequality in the kitchen

HIT Training Ltd strengthens its board with four new Directors

How to Solve Your Staffing Problems with Apprenticeships

HIT Training Wins Award for Championing Social Mobility Through Apprenticeships

There is a New Star in the Hospitality Industry

HIT Heroes Award Winners 2022

Sodexo Culinary Academy focuses on inspiring and elevating chefs at every level

Helping Young People Into Work: every employer can do one thing

Government announces major youth employment drive and apprenticeship reforms

How to Inspire Young People to Choose a Career in Hospitality

HIT Heroes Apprentice and Employer of The Year 2020 Announced

Free online assessment to help employers shape their workforce

HIT supports new platform to promote pub and hospitality careers

It’s official – our SEND pilot is now permanent!

The Clink Charity identifies first candidates for in-prison apprenticeships in partnership with HIT Training

Creating a Learn-it-All Culture

Medals All Round for our Fired Up Four!

Hospitality Employers Back Shorter Apprenticeships as HIT Launches New Working Group

Join us for a summer of learning at HIT Training!

How to Manage Stress: Stress Awareness Month 2021

Apprentice Drew Dawson Crowned Winner of Toque D’or® 2019

Employee-owned training group signals long-term commitment to UK skills with new name

HIT’s Executive Chair Jill Whittaker OBE wins award for ‘Outstanding Contribution to the Industry’

HIT Training Ltd named “Learning Provider of the Year” at the 2025 Multicultural Apprenticeship Awards

Sodexo partners with HIT to gift £250k of levy to support hospitality apprentices

Budget Reflections: Key Impacts on Skills and Training

Train your staff through hospitality apprenticeships

Time to Open up About Mental Health During COVID-19

Chopping Boards to Boardrooms: The Benefits of Apprenticeships at Any Career Stage

The Benefits of Learning at Work for your Business and Workforce

What are apprenticeships? A guide for employers.

HIT’s UnTapped Brewer Competition is back for 2025

Hat-trick for HIT: Apprenticeship Provider of the Year three years running

A Listening Ear Makes All the Difference: World Suicide Prevention Day

A Year of Achievement: HIT celebrates its first year under employee ownership.

HIT Training Ltd Earns Prestigious Gold Membership in The 5% Club

‘The Super Six’ Unveiled

Research Reveals a Positive Change in Perceptions of Hospitality Careers

An Industry Collaboration

It’s Time to Take Unnecessary Food Waste off the Menu

Three Ways to Keep your Staff Motivated and Inspired During Lockdown 3.0

HIT Training Launches Suite of Training Courses and Workshops to Upskill Hospitality Teams

Industry Collaboration Launches Talent Hub to Inspire and Retain Next Generation of Hospitality Professionals

Boost Your Mental Health Through Small Acts of Kindness

Jill makes Public Sector Catering’s ‘Most Influential’ list

HIT Training Ltd scoops the award for Best Training Provider at the prestigious Apprenticeship Guide Awards

Educate Your Team on the Mental Health Benefits of Food

Jill Whittaker, Managing Director of HIT Training Ltd, Awarded OBE in the Queen’s Birthday Honours

Center Parcs Celebrates Apprentice Trailblazers

‘Forward with Marcus Wareing’ programme expands following huge success

Institute of Hospitality and HIT Training Invest in the Industry’s Future

HIT Training launches intelligent apprenticeship recruitment service for hospitality and retail, in partnership with urfuture

HIT Training Ltd announces new Managing Director Mike Worley

HIT Training welcomes Government’s Fully Funded Apprenticeship Initiative for Small Businesses

Introducing the New Normal for HIT’s Apprenticeship Delivery

The Power of Adding Plant-Based to your Menu

HIT Training Features for Fourth Time in The Sunday Times’ Top 100 Best Companies to Work for’

Mental Health Awareness Week – Dealing with Anxiety

HIT Training Recognised at the Foodservice Cateys 2018

Apprentices Make History After Completing the UK’s First Ever Brewer Apprenticeship

What is the Apprenticeship Levy?

From First Job to Future Career

The Importance of a Mentor for Apprentices

Vacherin’s Nick Smith Crowned Winner of the Craft Guild of Chefs’ National Chef of the Year

Winners of Fired Up and Un-Tapped Apprentice Competitions 2023 announced

There’s No Age Limit to Invaluable Training

Do Hospitality Careers Need a Rebrand?

Flavour of Success at The Restaurant Show

HIT Training Ltd. Publishes White Paper on Apprenticeship Reforms and Workforce Development

Untapped competition: Meet the 2024 Rising Stars of Brewing

What employers need to know about new funding rules

New Hospitality Academy Launches to Tackle Industry Challenges and Raise Service Standards

HIT Training Ltd Wins Excellence in English and Maths Skills Development at the Apprenticeship and Training Awards

Championing Change in Functional Skills

HIT Training Launches Free Workshops to Help Close the Chef Skills Gap in the Capital

Sign up to news, events and great resources