The Opportunity Provider and Scrumptious Marketing Announce Strategic Employer Branding Partnership
Jun 22 2026
The Opportunity Provider (TOP) and Scrumptious Marketing have announced a strategic partnership designed to help employers strengthen their employer brands by showcasing the opportunities they create for people through apprenticeships, training and career development.
Bringing together TOP’s expertise in apprenticeships, learning and workforce development with Scrumptious Marketing’s specialist knowledge in employer branding, storytelling and content creation, the partnership will help organisations better communicate what makes them great places to work.
Together, the organisations will support employers across TOP’s family of brands, including HIT Training, Connect2Care, and EDN Training, helping businesses tell powerful stories around employee growth, apprenticeship success, internal progression and long-term career development.
At a time when attracting and retaining talent remains a challenge across many sectors, the partnership will focus on helping employers demonstrate their commitment to investing in people and creating meaningful career opportunities.
Sam Chance, Founder of Scrumptious Marketing, said:
“The best employer brands are built on real experiences. Businesses are investing heavily in apprenticeships, training and development, but too often those stories go untold.
Through our partnership with TOP, we have an opportunity to help employers showcase the impact they’re having on their people, celebrate career progression and demonstrate why they’re great places to work.”
Matthew Robinson, Chief Commercial Officer at TOP Training, said:
“Apprenticeships and professional development programmes have the power to transform lives, strengthen businesses and create long-term career opportunities. Every day, our teams work with employers to help people learn new skills, progress their careers and achieve their potential.
By partnering with Scrumptious Marketing, we can help employers celebrate and communicate those success stories more effectively. Together, we’ll enable businesses to showcase the real impact high quality training has on their people, culture and future growth.”
Together, TOP and Scrumptious Marketing will help organisations build employer brands that reflect the reality of their culture, their investment in people and their commitment to creating opportunities for growth.
